Running Bear × The Farm Club
A partnership rooted in community, consistency, and performance.
We’re proud to share that The Farm Club Performance Protein is now stocked by Running Bear, a partner that reflects the same values we try to live by: community led, athlete first, and built for the long term.
This collaboration feels natural because it’s built on shared belief. Not just in running, but in how running communities are supported, with patience, consistency, and meaningful backing rather than surface level sponsorship.
Where the protein really began
The idea for our protein powder didn’t start in a lab.
It started in Kenya, spending time with the Imani Running Team, watching how they live and train.
What struck us most wasn’t just the volume or intensity of their training, it was the consistency. Day after day, year after year, the same routines, the same discipline, the same commitment to the craft. Training wasn’t a session. It was a way of life.
But alongside that dedication, we saw a gap.
Nutrition, particularly recovery nutrition, was often treated as an afterthought. Not because it wasn’t important, but because access and infrastructure frequently lag behind talent. Traditional sponsorship routes focused on kit, races, or visibility. Very little addressed the daily recovery that allows training to continue, week after week.
So we asked a simple question:
How can we help in a way that actually matters?
From sponsorship to support
The answer was to build something useful.
A clean, reliable, plant based protein that delivers 30g per serving, is easy to digest, and fits seamlessly into real training life. Not just for elite runners in Kenya, but for anyone putting consistent work into their sport.
The formulation was shaped through feedback from the athletes themselves. It had to work in hard environments, with limited fuss, and deliver dependable recovery. Only once it had earned their trust did we consider bringing it to market.
Why Running Bear is the right partner
Before the protein ever reached a shelf, Running Bear was already supporting the athletes using it, including the Imani runners who helped inspire it in the first place.
That matters to us.
Running Bear doesn’t just sell to runners. They invest in them. They build community, back athletes, and create spaces where people belong. That makes them the right home for our first performance product.
This isn’t a retail placement.
It’s a continuation of the same support loop, from Kenya to Cheshire, from elite training camps to local running routes.
Available now at Running Bear
If you’re local, go and see them. Talk to the team.
And if you pick up a bag of The Farm Club Performance Protein, know that it exists to support consistency for the long haul, and that every purchase directly contributes to the lives of the athletes in Kenya who helped shape it.